| 000 -Record Label |
|---|
| fixed length control field |
01053cam a2200349 4500 |
| 003 - Persistent Record Identifier |
|---|
| control field |
http://catalogo.bnportugal.pt/ipac20/ipac.jsp?profile=bn&uri=full=3100024!322218!0 |
| 005 - Version Identifier |
|---|
| control field |
20170627183508.0 |
| 010 ## - International Standard Book Number (ISBN) |
|---|
| Number (ISBN) |
9722313460 |
| 021 ## - Legal Deposit Number |
|---|
| Country Code |
PT |
| Number |
41889/90 |
| 035 ## - Other System Control Numbers |
|---|
| System Control Number |
(bn)322218 |
| 100 ## - General Processing Data |
|---|
| General Processing Data |
19910611d1991 m y0pory5003 ba |
| 101 1# - Language of the Resource |
|---|
| Language of Original Work |
eng |
| 105 ## - Coded Data Field: Textual Material, Monographic |
|---|
| Monograph Coded Data |
a z 001yy |
| 106 ## - Coded Data Field: Textual Material - Physical Attributes |
|---|
| Textual Material Coded Data Physical Medium Designator |
r |
| 200 1# - Title and Statement of Responsibility |
|---|
| Title Proper |
Como fazer publicidade |
| Other Title Information |
um manual para o anunciante |
| First Statement of Responsibility |
Kenneth Roman, Jane Maas |
| Subsequent Statement of Responsibility |
trad. Aida Rechena |
| -- |
pref. David Ogilvy |
| 205 ## - Edition Statement |
|---|
| Edition Statement |
1 ed |
| 210 ## - Publication, Distribution, etc. |
|---|
| Place of Publication, Distribution, etc. |
Lisboa |
| Name of Publisher, Distributor, etc. |
Presença, |
| Date of Publication, Distribution, etc. |
1991 |
| 215 ## - Physical Description |
|---|
| Specific Material Designation and Extent of Item |
143 p. |
| Other Physical Details |
il. |
| Dimensions |
21 cm |
| 225 2# - Series |
|---|
| Series Title |
Biblioteca de gestão moderna |
| Volume Designation |
45 |
| 304 ## - Notes Pertaining to Title and Statement of Responsibility |
|---|
| Text of Note |
Tít. orig.: How to advertise |
| 600 ## - Personal Name Used as Subject |
|---|
| Entry Element |
Kenneth Roman |
| 601 ## - Corporate Body Name Used as Subject |
|---|
| Entry Element |
Presença |
| 606 ## - Topical Name Used as Subject |
|---|
| Entry Element |
Publicidade |
| System Code |
SIPOR |
| 675 ## - Universal Decimal Classification (UDC) |
|---|
| Number |
659.1 |
| Edition |
BN |
| Language of Edition |
por |
| 700 #1 - Personal Name - Primary Responsibility |
|---|
| Entry Element |
Kenneth, |
| Part of Name Other than Entry Element |
Roman |
| 701 #1 - Personal Name - Alternative Responsibility |
|---|
| Entry Element |
Maas, |
| Part of Name Other than Entry Element |
Jane |
| Relator Code |
070 |
| 702 #1 - Personal Name - Secondary Responsibility |
|---|
| Entry Element |
Rechena, |
| Part of Name Other than Entry Element |
Aida |
| Relator Code |
730 |
| 702 #1 - Personal Name - Secondary Responsibility |
|---|
| Entry Element |
Ogilvy, |
| Part of Name Other than Entry Element |
David |
| Relator Code |
080 |
| 801 #0 - Originating Source |
|---|
| Country |
PT |
| Agency |
BN |
| Cataloguing Rules (Descriptive Conventions) |
RPC |
| 090 ## - System Control Numbers (Koha) |
|---|
| Koha biblioitem number (autogenerated) |
1789 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |