| 000 -Record Label |
|---|
| fixed length control field |
00974cam a2200325 04500 |
| 003 - Persistent Record Identifier |
|---|
| control field |
http://id.bnportugal.gov.pt/bib/porbase/252779 |
| 005 - Version Identifier |
|---|
| control field |
20210204171549.0 |
| 010 ## - International Standard Book Number (ISBN) |
|---|
| Number (ISBN) |
9726410215 |
| 021 ## - Legal Deposit Number |
|---|
| Country Code |
PT |
| Number |
39456/90 |
| 035 ## - Other System Control Numbers |
|---|
| System Control Number |
(bn)252779 |
| 100 ## - General Processing Data |
|---|
| General Processing Data |
19901114d1990 k y0pory5003 ba |
| 101 1# - Language of the Resource |
|---|
| Language of Original Work |
fre |
| 105 ## - Coded Data Field: Textual Material, Monographic |
|---|
| Monograph Coded Data |
a z 001yy |
| 106 ## - Coded Data Field: Textual Material - Physical Attributes |
|---|
| Textual Material Coded Data Physical Medium Designator |
r |
| 200 1# - Title and Statement of Responsibility |
|---|
| Title Proper |
O processo de criação publicitária |
| Other Title Information |
como conceber e realizar boas mensagens publicitárias |
| First Statement of Responsibility |
Henri Joannis |
| Subsequent Statement of Responsibility |
pref. Michel Badoc |
| -- |
trad. Isabel Maria St. Aubyn |
| 210 ## - Publication, Distribution, etc. |
|---|
| Place of Publication, Distribution, etc. |
Mem Martins |
| Name of Publisher, Distributor, etc. |
CETOP, |
| Date of Publication, Distribution, etc. |
1990 |
| 215 ## - Physical Description |
|---|
| Specific Material Designation and Extent of Item |
177, [3] p. |
| Other Physical Details |
il. |
| Dimensions |
23 cm |
| 225 2# - Series |
|---|
| Series Title |
Gestão |
| Volume Designation |
9 |
| 304 ## - Notes Pertaining to Title and Statement of Responsibility |
|---|
| Text of Note |
Tít. orig. :Le processus de création publicitaire |
| 600 ## - Personal Name Used as Subject |
|---|
| Entry Element |
Henri Joannis |
| 601 ## - Corporate Body Name Used as Subject |
|---|
| Entry Element |
CETOP, |
| 606 00 - Topical Name Used as Subject |
|---|
| System Code |
SIPOR |
| 675 ## - Universal Decimal Classification (UDC) |
|---|
| Number |
659 |
| Edition |
BN |
| Language of Edition |
por |
| 700 #1 - Personal Name - Primary Responsibility |
|---|
| Entry Element |
Joannis, |
| Part of Name Other than Entry Element |
Henri |
| 702 #1 - Personal Name - Secondary Responsibility |
|---|
| Entry Element |
Saint-Aubyn, |
| Part of Name Other than Entry Element |
Isabel |
| Relator Code |
730 |
| 702 #1 - Personal Name - Secondary Responsibility |
|---|
| Entry Element |
Badoc, |
| Part of Name Other than Entry Element |
Michael |
| Relator Code |
080 |
| 801 #0 - Originating Source |
|---|
| Country |
PT |
| Agency |
BN |
| Cataloguing Rules (Descriptive Conventions) |
RPC |
| 090 ## - System Control Numbers (Koha) |
|---|
| Koha biblioitem number (autogenerated) |
4114 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |