| 000 -Record Label |
| fixed length control field |
00583cam a2200229 4500 |
| 003 - Persistent Record Identifier |
| control field |
http://id.bnportugal.gov.pt/bib/porbase/1962268 |
| 005 - Version Identifier |
| control field |
20210207172709.0 |
| 100 ## - General Processing Data |
| General Processing Data |
19930211d1989 k y0pory5003 ba |
| 102 ## - Country of Publication or Production |
| Locality of Publication |
S.Paulo |
| 200 1# - Title and Statement of Responsibility |
| Title Proper |
Marketing |
| First Statement of Responsibility |
Philip Kotler |
| Subsequent Statement of Responsibility |
traduçao de H.de Barros |
| 205 ## - Edition Statement |
| Edition Statement |
Ediçao Compacta |
| 210 ## - Publication, Distribution, etc. |
| Place of Publication, Distribution, etc. |
S.Paulo |
| Name of Publisher, Distributor, etc. |
Atlas, |
| Date of Publication, Distribution, etc. |
1990 |
| 215 ## - Physical Description |
| Specific Material Designation and Extent of Item |
595p |
| Dimensions |
22cm. |
| 600 ## - Personal Name Used as Subject |
| Entry Element |
Philip Kotler |
| 601 ## - Corporate Body Name Used as Subject |
| Entry Element |
Atlas, |
| 675 ## - Universal Decimal Classification (UDC) |
| Number |
658.8 |
| 700 #1 - Personal Name - Primary Responsibility |
| Entry Element |
Kotler, |
| Part of Name Other than Entry Element |
Philip |
| 702 #1 - Personal Name - Secondary Responsibility |
| Entry Element |
Barros, |
| Part of Name Other than Entry Element |
H. |
| Relator Code |
730 |
| 801 #0 - Originating Source |
| Country |
PT |
| Agency |
BN |
| Cataloguing Rules (Descriptive Conventions) |
RPC |
| 090 ## - System Control Numbers (Koha) |
| Koha biblioitem number (autogenerated) |
4123 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |